Nike’s “Take it to the Next Level” Commercial

I found another inspirational sports commercial that I thought I would share. I love the creativity that went behind making it. I find particularly powerful the fact that the character (whom you never see presumably because that character is actually “you and I”), struggles from a competitive standpoint, but continues to work harder and harder in spite of the fame and accolades. “Take it to the next level” is the title of the commercial, but it’s also a message: push yourself, never settle, and always pick yourself up whenever the going gets tough. As a writer and storyteller, I’m very impressed that these creators could convey such a great story without words. Well done.

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