SOCIAL VOX

My thoughts on the world around me

Nike’s “Take it to the Next Level” Commercial

I found another inspirational sports commercial that I thought I would share. I love the creativity that went behind making it. I find particularly powerful the fact that the character (whom you never see presumably because that character is actually “you and I”), struggles from a competitive standpoint, but continues to work harder and harder in spite of the fame and accolades. “Take it to the next level” is the title of the commercial, but it’s also a message: push yourself, never settle, and always pick yourself up whenever the going gets tough. As a writer and storyteller, I’m very impressed that these creators could convey such a great story without words. Well done.

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January 28, 2009 Posted by | Art, Media, Sports, TV | , , , , , , , , , , , , , , , , , | Leave a comment

Nike Commercial with Tomlinson and Polamalu

This is a Nike commercial featuring the lives of San Diego Chargers RB Ladainian Tomlinson and Pittsburgh Steelers SS Troy Polamalu. David Fincher (Seven, Fight Club, Zodiac) directed, and the song is Ennio Morricone’s “Ecstasy of Gold,” prominently featured in “The Good, the Bad, and the Ugly.” With the Super Bowl just four days away, I thought I would post a creative video that highlights two of football’s best. Hope you like it.

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January 28, 2009 Posted by | Sports | , , , , , , , , , , , , , , , , | Leave a comment